PROVIDING OF FINANCIAL STABILITY OF ENTERPRISES OF PASTRY INDUSTRY

The article identifies the main trends characteristic of modern confectionery market Ukraine. reasons for slowdown in production growth, gradual increase prices all types confectionery, changes structure demand products are considered. Exports require Ukrainian producers to expand their own range, as well bring quality European standards. recent trend characterizes domestic complex (combined) so prerequisite development industry is improve production, which requires significant capital investment. paper analyzes dynamics indicators sample enterprises order assess stability financial condition. For providing steady Government program, needed built on balanced with application state-private partnership. In conditions COVID epidemic aim prevention possible bankruptcy it expedient inculcate cost-oriented management and preventive anti-crisis dynamic management. introduction necessary work out branch purposeful events in-plant training workers pastry industry.